Webinars are a great way to engage your audience and deliver a really compelling story that your customers will remember and talk about.
However it’s easy to get webinars wrong. Here are 7 keys to a successful webinar
1. Have a good lead time. Having 6+ weeks to market your webinar, not only increases the number of registrations you can achieve, it also is more time for you and your brand and your title in the market. Having several weeks to market the webinar will also allow you to test some different angles of content marketing, and see what works best for your audience.
2. A great title is crucial. Keep it as short as you can, and make sure you are selling the benefits in the title, not just the features. “How to…” “8 ways…” are all great starters, and if you have a great client speaking on your behalf, name drop them.
3. Get a customer to speak on your behalf. While you very well be the subject matter expert, your customers may not want to tune into what they anticipate will be a sales pitch. If it is all about you, or how great your company is at doing what you do, you won’t get as many registrations.Your audience will much more likely respond better to having a customer as the main speaker, with you playing a supportive role.
4. Don’t skip rehearsals. Rehearsals are so important to get the nerves out of your system and the bugs out of your presentation. During a full rehearsal you will find things you would like to do differently. A full, in character run through is essential to a smooth running webinar.
5. Make it sound like you are all in the same room. “Hello?” “Are you there?” “We can’t hear you” “Next slide please” are all phrases you should not have on your webinar. Don’t distract your audience from your content with logistics. Practice makes perfect, and if you rehearse properly and do sound check before the webinar, your audience will stay more attentive.
6.Know what to do if it all goes wrong. Ideally there will be more than one of you on the webinar, establish a plan if someone loses audio or connection. Don’t panic, everyone on the webinar should know what to do, and if the main speaker goes offline, how they should proceed. Who should pick up conversation until they come back on. If you aren’t speaking and you lose connection, don’t announce you came off the line and are back on. If you are the sole speaker, have a colleague listening in who can come off mute and take over for a few minutes until you re-establish connection. Don’t rely just on your wifi for audio, have a phone you can dial in on as well.
7. Follow up wisely. Now the real work begins. As soon as you have the recording online, follow up with tailored emails to those that attended and didn’t attend. Be sure to answer any questions that were asked in the webinar you didn’t get a chance to answer.